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VELOCITY
/vəˈläsədē/
noun
-
the speed of something in a given direction.
DESIGN AND PRESENT A LINE OF TRACK & FIELD PRODUCTS FOR THE 2024 PARIS OLYMPICS FOCUSED ON A SPECIFIC EVENT
WORK IN TEAMS TO CREATE THE CMF AND STRUCTURE OF THE LINE TO BE PRESENTED TO UNDER ARMOUR PDX IN A COLLABORATIVE PRODUCT LINE
PROMPT:
4x400 MIXED
FOR THE FIRST TIME IN OLYMPIC HISTORY THE 4x400M RELAY WILL BE FEATURED A MIXED EVENT THAT WILL LAUNCH IN 2020 TOKYO. BY 2024 IT WILL BE IN ITS SECOND OLYMPICS EVER...
400m run is a race that completes a single loop around a regulation track
Only the first runner takes off from the block while the rest run off the baton
Each turn takes about 115.61m and each straight is about 84.39m in length
20m zone to make quick baton transition
Runners turn back when receiving baton unlike the 4x100
In men and women races, the U.S. has dominated
Since 2012, there have only been 9 mixed events. For the 2020 Tokyo Olympics, there will be 18.
The 4x400 will be the only T+F event that is mixed
What does this mean for female representation on the biggest stage on earth?
THE 20 METER CHASM
A LENGTH OF 20M IS ALL YOU GET TO TRANSITION RUNNERS...
DROP THE BATON, YOU LOSE.
TRANSITION SMOOTHLY, WIN IT ALL.
CHALLENGES
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HEIGHT+LENGTH
CONTROL
SPEED
When a runner transitions into the 20m, they have to gradually meet the speed of the upcoming leg
Because males are typically taller and longer, the height and length is exponentially different, causing drops or mishaps in the transition
Controlling the baton becomes difficult when runners want to explode into the required speed. Specific footwear features can increase stability in the direct handoff
IDEATION PROCESS
THE 400M RACE IS A UNIQUE COMBINATION OF AEROBIC AND ANAEROBIC EXERCISES. DURING THE LAST 100 METERS, LACTIC ACID SEEPS INTO THE MUSCLES AND DRAINS THE RUNNER CAUSING INTENSE FATIGUE AND PAIN.
PICTURED: LACTIC ACID AT A MICROSCOPIC SCALE; INSPIRING FORM IN DESIGN AND FUNCTION.
*FOOT SCAN OF OLYMPIC ATHLETE PROVIDED BY UA.
THIS SCAN HELPS ANALYZE THE STRESS AND FORCE EMITTED ON THE SHOE DURING A TRANSITIONAL HANDOFF. THE INFORMATION CREATES OPPORTUNITY FOR SPIKE PLACEMENT AND TECHNOLOGICAL INNOVATION.